By:admin /Date:02/16/2016 - 15:18 in

Bengluru- Its never late when you correct your mistakes. Myntra learnt from its mistake and now set to reopen its mobile web platform after Flipkart's decision to reopen its mobile web. Last year in

Ambarish Kenghe, head of products at Myntra said, “During the sale, we got reasonable data that many people were using the mobile site and now, we are reopening it for good,”

Last year F-trend wrote an article why Myntra's mobile app only strategy is not sustainable as still most of the customers are not using smartphone and other big players are stuck on mobile web too which costed  Myntra loss of sales and traction of traffic on its website.

Kenghe still believe, “The relaunch of the mobile site is not a change in our strategy. We continue to be heavily focused on our new app. The mobile site will be functional and the app offers a far superior experience. We will keep nudging users to the app even on the mobile site (which will have a link to the app). The site will provide more information to customers before they start using the app,”

 

Dhruva Tripathi

I do write on consumer trend and lifestyle changes

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