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The first transgender Model at Gucci Men's pre fall 2016 show

The first transgender Model at Gucci Men's pre fall 2016 show

Wednesday, 20. January 2016
As predicted in F-trend's top 2016 trend's gender neutrality will be the most engaging social phenomena for the 2016, which is getting validated by the recent Gucci's PF16 men's show that kicked off at Milan (Italy).

The show which started on Monday witnessed the first time any transgender Model on ramp however Hari Nef the Transgender actress is best known for her act for the role as Tante Gittel on Amazon's Transparen. 

Despite being the first transgender Model to cast at ramp it looked normal, not a gimmick or weird thing which is clear indication sociological changes as now transgender are getting accepted in society normally, but Gucci still stealed the show being the first Luxury brand to cast transgender Model.

Last year, Nef became the first transgender model to sign with IMG, the same modelling agency as Gisele Bündchen, Gigi Hadid, and Kate Moss. In an article Nef wrote for Lenny Letter, she described a conversation she had with IMG's president, Ivan Bart, before he signed her. According to Bart, IMG had met with transgender models in the past but passed on signing them when it became apparent that they were not interested in doing jobs that brought attention to their gender identities. They wanted to be seen as models, not transgender models.

Nef did not share their feelings. "Give me all those jobs," she told Bart. "I want to work."

With the revelation of Catlyn Jenner’s sexuality the debate on Gender Neutrality is again created social buzz. Retailers already started to experiment and gaining better sale. In June 2015, Jenner debuted her new name and image, and began publicly using feminine pronoun self-descriptors.  Jenner held a renaming ceremony in July 2015, adopting the name Caitlyn Marie Jenner. In just four hours, her Twitter account reached one million followers — a new world record for the Olympic gold medallist. But the interchangeability of male and female characteristics not only means big headlines, it also means big profits. 

Selfridge the U.K. based brand opened Unisex Agender store as an experiment, where they removed the barrier of gender which buoyed the sale of Selfridge, the pussy bow blouse had good sales record.

At F-trend we believe Gender Neutrality and transgender acceptance in society is a trend to follow, as the retailers and Luxury brands already started to experiment this concept through there campaign and at  runway shows. According to Emmanuel de Bayser, cofounder of The Corner in Berlin, agreed that “the unisex movement is in full swing.”

Having unisex store provides better opportunity to transgender trying thing without being worried about being shy, unaccepted in society. Also its provide opportunity to communicate with men and women creating the friendly environment and seeing transgender as natural phenomena, part of the society. 

Pantone the Global color authority changed its strategy for the 2016 color of the year as this time insted of one color of the year they predicted two colors which resembles duality, serenity and wellbeing but also appease men and women's neurons that shows gender neutrality as the key talk.


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