Our Trend Visualization embraces the tiniest details such as fringes, patches, and tassels at the key areas of denim wear such as sleeves, cuffs, and neck as well as the 3D surface direction. 

Accentuated patches play the drama to the eyes. The sprinkles and crystal work along with Visuals such as smileys and colorful faces, work well with the current mood as our consumers especially millennials they are exposed to rich media experiences such as augmented reality, VR, 3D prints and social media.

Color Trend-

The colors consumers look for are saturated and luminous. Reflective surfaces and refraction form The Next big color trend for the denim market are mostly embracing vegetal hues. Silvery Metal coated colors are must-have for the season while forming the core of the color palette

Print Trend

Prints consumer expect it to the more animated formation, with saturated colors and metal reflection. Smileys with 3D effects, forming optical illusion through prints in saturated hues.

Styles

Fringes, tassels, and patchwork form the key direction of the trend, Here the basic idea to is to accentuate the most saught part of the denim cloth to make it look more visually attractive. 

The Blurred Mega Trend introduces the social changes that consumers are looking for be it based on race, color, religion, or body type. The millennials look to create the best place to live and love for everyone. Here prints, colors, and silhouettes are for all. We move more towards androgynous shapes.

The colors

Colors fall into the middle of the spectrum, consumers look for the neutral, peaceful color palette neither too bright nor too muted. For the full list of key color palettes, you may download from our member area.

The prints

The prints are plain, simple to avoid complexity and more towards simplifying the life. The key Idea of the print to bring the emotion in a very peaceful manner to bring the change into society in the form of short text and messages,

Styles-

The millennials look for androgynous style, loose silhouettes, little boxy and wide legged for jeans. As the trend looks into the gender equality, equal pay campaign to men and women the new work-wear style to emerge for the year 2018 denim. The Denim Jumpsuit to revisit this season, as well as the cropped jeans.

For Jacket Logo, text message print to form the style statement of the season.