Body Positive Lifestyle trend and its effect on fashion
Last year lots of buzz about body positive campaign took a great plunge, seems like it’s still continuing and we believe its effecting lifestyle, women are now ready to break social stigma of being in bad body shape, thin vs fat, shaped vs unshaped, now it’s time to shut the bad mouth. Fashion industry is also now changing, once target rejected plus size clothing and they added to purchase through online, but seeing warm response after its plus size collection got sold instantly they decided to add on their store. Body positive campaign is not limited to plus size models, it’s also related to body marks, like stretch marks at tummy, hands and at other places.
Body Positive- Effect on fashion
ModCloth dropped the term "plus"
ModCloth had to drop plus term from its store seeing shoppers irritation, those who don’t want to get associated with the plus term.
France banned thin models
France became the first country to ban thin models, they added new rule - a model cannot be hired if her Body Mass Index (BMI) is lower than levels recommended by health authorities. Casting agents and fashion houses who violate the law could be subject to imprisonment of up to six months, and a fine of up to €75,000 ($82,000).
Ashley Graham brought her lingerie collection to the U.S.
Ashley Graham the US model turned into lingerie designer added new collection for the plus size consumers shaken the innerwear industry which previously was known for perfect figures,
Ronda Rousey covered Self
On newsstands covered with perfect models and actresses, a few women's titles chose to stand out. UFC champion Ronda Rousey showed of her muscles in a bathing suit for the November issue of Self and in September, Redbook put seven regular women on its cover for the first time in the history of the magazine.