Bag trend 2018/19 forecast: consumer demand analysis
The consumers are growing gradually, the need that we had with the bags now have been evolved. The bag trend 2018/19 forecast brings the multiple reasons consumer buy bag, one of the biggest reason is to carry their daily essentials depending on the emotional and lifestyle factors. In 2018 and 2019 the consumer will demand the freedom of carrying.
The current shift in lifestyle demands the functional and easy to carry styles. Today's lifestyle shift based on our megatrend "the perfectionism" consumer are more looking to explore the world and experience the luxury quality of the product.
Our studies have found that women before buying any bags are doing an extensive amount of research prior to purchasing a bag, from blog reviews, comments, rating and review websites, retail stores, and social media. It is a rational process, as handbags, of course, serve a functional purpose, but they also serve an emotional one. A woman considers the purchase to be an investment in her style and personality, regardless of price point, and she does not want to make a wrong choice.
The rise of perfectionism in consumers
Our megatrend "The Perfectionism" brings the insight about the newly evolved millennials looking for the products that just not add the aesthetics but also bring the quality and service of the luxury product. So it is very imperative to the brands to just not bring a beautiful look but also personalized after sales service.
Designer brands are also collaborating with experts, Globe-Trotter and Tiffany & Co. have partnered, offering consumers a limited-edition luggage collection which boasts the brand's iconic 'Tiffany Blue' packaging, while Italian fashion house Fendi produced its first line of elegant hard case luggage with Fendi branded Cuoio Romano leather handles, created in collaboration with Rimowa.
New brands are popping up to address this wanderlust consumer. Luggage pioneers are exploring new ways to enable successful travel. Away.com (Awaytravel.com) offers luggage and travel accessories for the “thoughtful traveler”.
Raden (https://www.raden.com/) provides fully tech-enabled functionality from weight sensors to removable built-in phone chargers that connect seamlessly to their mobile app. G-Ro (https://g-ro.com/) has designed luggage with large rugged wheels that can take even the most daunting curb with one pass. Modobags ( http://modobag.com/) has launched a motorized suitcase that scoots you along those long and tedious walks to the gate – “The carry-on that carries you” can start your trip with a smile.
Rise of backpack demand.
Backpacks are the essential item for men and women performing the very active life. With the rise of health cautious lifestyle, the demand for backpack risen sharply as it brings the freedom to commuters carry things with ease from Gym to work. Backpack brings the functionality and technical version. A wearer can carry a water bottle, gym accessories and office papers in leather, or a mix of fabrication
At Saks Fifth Avenue in New York, white-collar shoppers are scrutinizing backpacks in much the same way men must have studied briefcases in the 1950s and ’60s, and messenger bags in the 2000s. “The backpack has exploded as the go-to accessory in the man’s wardrobe,”
Waist tie bag
The waist tie bag brings the functionality and expedites to carry small important things such as the small diary, pen, cards and many other essential daily must have things.
The Idea over here is the freedom making hands free is the biggest reason for the successful adoption of these bag style
Freeing from carrying bags on hand is what most of the consumers are looking for due to very busy lifestyle, this is the reason crossbody bags with the long metal chain or leather strips are gaining the traction. Freedom is the most imperative key attribute that is why we could expect demand for crossbody bags to rise further. Crossbody small to medium bags are seen mostly popular as spotted on the streets and on the runway.
Large bags are out- rise of medium bags
Large bags are almost gone, now medium and small bags are overtaking them. The crossbody and medium-sized bags are now about to add to the wardrobe.